Cognitive Neuroscience

The term insight can refer to a variety of human cognitive processes. An insight could derive from logical formations of ideas through analytic reasoning. Another kind of insight, the sudden creative idea, or the unexpected solution to a problem, is referred to as an “aha moment,” or an “aha experience.” Researchers are studying what brain activity underlies insight, and specifically the aha moment, through advanced technologies. This blog provides some possible ways to promote insight and the aha moment in our daily lives and work.

When someone refuses to accept an empirically verifiable reality, they call upon irrational thought processes and behaviors that produce denialism. People sometimes process information to reach conclusions driven not by rational analysis, but by specific motivations or beliefs.